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John Woodward

Athlete Engineer/Director

John has been involved with racing bikes since the age of 6 when he started BMX racing, the progressed to Mountain Biking and then at the age of 12 started Road Cycling competitively.

John competed from there right through the Novice and Junior Ranks, to an Elite Senior, collecting National Titles and Multiple regional titles along the way. He also competed in the Elite Cross Country Mountain Bike levels, and was highly competitive in Track Cycling.

At the age of 21 John started testing at the Waikato University with the view to head to Europe and try the hard fought route of becoming a Professional Road Cyclist. A change in career at the time and acceptance to the NZ Police put a stop to that pursuit but the passion was always there.

John has since remained competitive at the highest level in NZ, Completed the Taupo Ironman with a scorching bike leg and is now training to stay competitive in the Masters Categories while still keeping the young guys on the their toes!

During his racing and training life John has had the pleasure of working with some incredible Coaches, the likes of Jack Swart, Doug Herbert and John Hume which have shown so many methods and training styles which are invaluable.

John has spent over 25 years studying and researching Bike Fit and Aerodynamics to always chase the perfect riding position for athletes in the fastest and most comfortable way possible. A huge believer in marginal gains adding up to big gains John is constantly researching new ideas and testing them to make sure athletes that he works with can make real gains.

John has been involved with coaching athletes from Cyclist to Triathletes and also CrossFit/Strength and Conditioning for over 20 years.

John is also a highly experienced Bike Mechanic, having worked as a Mechanic for World Tour Teams prior to managing and owning his own Bike Stores.

Working with John you will get 100% commitment and more in a very simple, humble and honest way, having him in your corner as part of your team!

John has been coaching Athletes for over 20 years in Cycling/Triathlon and the Endurance world. A big believer in people, data and using what we have available to us, John will deliver a training plan that suits your level and will make sure it’s easy to understand.

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Serena Woodward

Athlete Development Co-ordinator

Serena is a active Cyclist nowadays who loves riding her Gravel and Mountain Bikes, but don’t let her humble and modest nature fool you. In her time she was an absolute beast in the BMX racing scene!

Serena competed for years as a Junior, right through to a Pro Bmx rider, competing right across the country and all over the world!

She made the final Moto at the World Champs in Florida and won boxes of Trophies from everywhere she went.

Serena understands bike riding and what it takes to be competitive at the highest level, while also being well aware of what it takes to enjoy riding a bike while juggling life!

She has spent a number of years in the Air Force and also in the NZ Police so she is always committed to a higher purpose than herself.

You’ll find Serena in a behind the scenes role mainly at CDS but she is the glue that keeps the place together. 

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Do you want to smash that personal best? Complete your first race or want to win a national title?
If so Endurance Development Specialists is here to help.

We can help develop your bike skills we offer full coaching services for Cycling and Triathlon, we give you a complete analysis of your technique, arrange a suitable bike fit plus much more.

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John Woodward

John WoodWARD

performance manager/Director

John has been involved with racing bikes since the age of 6 when he started BMX racing, the progressed to Mountain Biking and then at the age of 12 started Road Cycling competitively.

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Serena Woodward

SERENA WoodWARD

Athlete Development Co-ordinator

Serena is a active Cyclist who loves riding her Mountain Bikes, but don’t let her humble and modest nature fool you. In her time she was an absolute beast in the BMX racing scene!

READ MORE

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